@davidsmith8900 wrote:
From the outside, it always looks like people have it all figured out and they are just riding the wave. But the reality is, they are just failing fast and learning from the experience as they go on.
Mark Zuckerberg, Brian Chesky and a host of other CEOs doing amazing jobs are all first timers. They have all had to figure things out and sift what works from what doesn’t, little wonder Facebook favours “the move fast, break things and the done is better than perfect” mantra. We don’t know what we are doing.
When Konga opened formally for business on the 10th of July 2012, we started out with categories that we thought would help us hit a home run, categories that would possibly give us a leg up in the market. We were wrong. We didn’t know what we were doing.
Konga started out selling beauty and personal care products in addition to the baby, kids and toy items, the rationale was simple; get the women, who incidentally are the drivers of household spend to be interested in your brand then upsell them on other categories. Simple. It turns out, that wasn’t the case, though the two categories we started out with did quite well, we scored a better home run with the electronics category; mobile phones, laptops, etc.
Often times people go into businesses and other endeavours with a very faint idea of what they think the outcome will be, albeit with informed decisions based on trends and existing data. We seldom forget that our ideas, no matter how awesome they sound and look on paper will be tested in the marketplace. Nobody knows what they are doing......Continue
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