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The game changers(interswitch, nairabet and the others). How did they penetrate the Nigerian market?

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@Renegade wrote:

I've been wondering, some companies came in when there was no competition...they came in as the first players in a new market, they set a trend which is 50-50 win possibility

What I would like to know is how they penetrated the almighty NIGERIAN MARKET when some new startups that are doing copy and paste still can't even go through after a year or two, how they could convince us all to work with them thereby making it a norm and how they could stay till this day?

And also how new kinds of startups(unique ones o) can copy their go-to-market strategy

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