@Uduak wrote:
One of the best phrases I have heard in a movie is from Morgan Freeman in the Box Office hit Lucy. Yes, box office hit because they went in with 40mil and came out with 450mil. So Lucy was a hit.
The part when Morgan said “Share it” (knowledge).
I have been working on advertising cost and I am very hard on the money because I will never have enough of it. After a lot of work, I will say Instagram is where startups need to go before the Big guns come pouring in.
Below is a screen shot from the test instagram ad i did targeting Nigeria only.It was costing $0.003 per result. Even www.shareapps.net which I squeezed cost NGN1.50k per view
$0.003 is 60kobo.
I used a video https://instagram.com/p/94DU5jwnGu/ for the ad and you can go see the actual number of people who actually click Like on the video.
Anybody will tell you that the hardest thing to sell is a recharge website or app because everybody already has a preferred source.
Over the period we ran this ad at $5/day, we tracked 90downloads/day of which averagely 25 made a purchase.
Considering that instagram is for only smartphone users, I think every startup should go there.
This is my Nigerian specific ad target. I got the similar results for North America and Europe while The rest of African Countries Targeted ad was $0.002/view.(40kobo)
Twitter always hurts because it is expensive in every direction.
Below is a screenshot from some tests. As you can see, I targeting different people sets.
Gossip handles – That was an ad targeting followers of linda, bellanaija etc.
Newsmedia handles target - nigerianewsdesk, punchng vanguard etc
Ecommerce handles tagrte was for followers of jumia, konga etc.
I also did one for the music industry (followers of wizkid, Don jazzy etc.) and the telcos (@mtnng, @airtelnigeria @globacomlimited and @etisalat_9ja)The primary reason I add this to my R&D work at Coremobile is to drive advertising because I am typically the empirical data guy.
On twitter, I have given up and we now use the Handshake Algorithm which has been delivering 200followers everyday consistently at NGN40,000/month. I wrote about it a while back.I think its important for companies (Big or Small) to get the best out of every money they spend. Instagram is killing it for smartphone consumers targeted ad right now. 60kobo per ad view is greatness.
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