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The Realities of Growth Hacking a B2C Startup

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@segz wrote:

To my fellow digital techpreneurs that have and are still facing challenges with growth hacking their startup, i thought this would be an insightful platform to share our ideas, challenges and blockers

Currently It seems the tech space uses a zombie model or approach rather to marketing and Growth Hacking

Product Release -> Facebook/IG/Google Digital Campaigns -> Referal/Recommendation marketing -> A little analytics ->Ineffective twitter PR campaigns -> guest blogging(LindaIkeji) etc

A Typical startup that has spent an estimated $7000 on marketing barely has 50,000 total user base. A recent figure showed Konga a Nigerian tech giant has 184000 active users, this is a scary figure comparing to a lot of other startups below the line. It is no brainer and very evident most of the numbers we see from tech startups on the APP stores are more bots than real downloads

So it is time i ask or rather we start asking our selves this questions

1) Are their other intuitive technical approach to user acquisition than the traditional ones listed above [developers, Hackers and Crackers :blush: ]

2) Is being too innovative a challenge such that people are not ready for most B2C products

3) What are the best approaches to marketing a B2C tech product, or more practically what do you think is the best approach to get your first 10,000 users with the slimmest budget

This is just loud thinking :slight_smile: ,your ideas and suggestions are welcome

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