@ADT wrote:
Hi All
Just to note, this is not another music app/blog/archiving site/blank.
I started this at the beginning of the year (with a small beta with friends last year) because I felt current music entities are putting too much focus on the secondary things.
Your favourite afromusic blog/app is too focused on number of clicks, website traffic, number of users, number of plays, downloads, payment, money etc.
But what about the product? We all deserve good music and I think this should be the main focus.
The Main Gist
It is called Less Than 3 Percent (there’s a back story to the name). But essentially:Less than 3 Percent sources the best afromusic weekly so you don’t have to.
Key Things to note:
- The music comes to you rather than the other way round
- You only receive a handful of the very best songs weekly and the rest (noise) is ignored.
- It is free of Popular Artist Bias therefore mainstream and upcoming artists get equal exposure.You can sign up here if you are interested. Or check out previous playlists.
Side note
Still have a long way to go due to my capability gap. Currently, music is manually curated with help from other people to handpick the best ones. But eventually the goal is to make it automated or semi-automated but there are some challenges around this.
However I believe this is a good starting point which is why I put it out.
P.S. This is not a startup. I’m not trying to monetise it. I already work so my goal here is to essentially change the conversation.
Here is me using Simon Sinek’s “Start with Why” to refine my thoughts.
The Why
Less Than 3 Percent aims to bring to the forefront what should matter the most regarding music in Africa- Really Good Songs.
LT3 wants to change the current conversation, or at least bring attention to the quality of the music rather than being focused on other secondary things (website traffic, clicks and Youtube views etc).
The de facto question at all times should be: Is this song good? Then the conversation gets exciting.
The How
The way we bring the subject to the forefront is by providing people with the very best Afromusic released in Sub-Saharan Africa.
The What
We just happen to send the music by email every week to subscribers.
This is where you sign up if you are interested. Alt Link
So Radar what do you think?
(prepares for the onslaught)
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